Our Story



We are Pakistani-Canadian immigrants who moved to Toronto in our early teens.  Although both of us grew up in Urdu speaking households and the language played a huge role in shaping us, by the time we met in high school, assimilation had set in and, like so many desi couples, we ended up speaking with each other mostly in English.

It wasn’t until we had kids many years later that the realization hit - Urdu was going to fade away if something did not change. It felt unfair to deprive our children of the opportunity to experience the cultural bond our mother tongue enabled. 

We decided to incorporate more Urdu but quickly realized that appropriate resources were not available. Urdu books were difficult to find even in a city as diverse as Toronto. When we did manage to get some from Pakistan, they were just too complex for North American children. Plus, we had the added issue faced by many immigrants who moved at a young age - Hamid's spoken Urdu was strong, but the ability to read the script had degraded over time.

With COVID-19 lockdowns ongoing, we decided to use the extra time we had together as a family to solve this problem. Leveraging Masooma's graduate degree in Early Childhood Studies, we embarked on our new mission of empowering children to understand and speak Urdu.

Last year, we launched under the “Inglish For Kids” name and published several books. Our work was even featured by organizations such as Muslims Awards for Excellence (MAX) and the American Pakistan Foundation. We sold thousands of copies and got direct feedback from hundreds of parents like you. We used your feedback to rebuild our products from scratch and relaunched as Kids Bolo  

We are very excited about the journey ahead, and welcome you to join us.

Thank you,

Masooma and Hamid